Clairol Professional Pure White is an ash-toned permanent hair color designed to neutralize yellow or brassy undertones in lightened hair. Formulated for salon use, it provides even, cool-toned results on pre-lightened bases and helps create natural-looking platinum, silver, or icy blonde shades. The line typically offers low-to-moderate lift with reliable gray blending and is used with a developer to achieve consistent, long-lasting color.
Clairol Professional Pure White is an ash-toned permanent hair color designed to neutralize yellow or brassy undertones in lightened hair. Formulated for salon use, it provides even, cool-toned results on pre-lightened bases and helps create natural-looking platinum, silver, or icy blonde shades. The line typically offers low-to-moderate lift with reliable gray blending and is used with a developer to achieve consistent, long-lasting color.
